Research
Product: A dating app with an advanced sorting algorithm
Competetitors: gamified apps and pay to play services
Market: over-saturated with people demanding ways to meet people, but without the fuss of time-wasting UX
Voice of Customer: “I just can’t waste anymore time going on dating apps and being disappointed with what’s out there”
“Why does it have to be a sorting game? Why can’t I just see who fits with me easily?”
RIOA
Reader: Woman in her 20s looking for a partner but frustrated with the app experience
Idea: Okcupids’ question-based algorithm allows the user to find who they really want with the least hassle
Offer: If you sign up for Okcupid you will have the best selection and easiest time finding potential dates
Action: Signup for an account and start using the app for free
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*closer needs work*
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