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Podcasting right now is one of the most engaging and accessible ways to reach a wide audience. In this Adobe premiere tutorial, I’m going to offer some directions for getting comfortable with editing your recorded content into a final episode, and applying the mastering techniques to give your podcast a professional sound quality. First, let’s …

A Fair Trade Icon For the last 30 years’ Dean’s Beans’ business fair-trade practices and exceptional blends have stood out in the world of artisan coffee. Dedicated to building a fair and ethical relationship with coffee growers around the world, Dean’s Beans offers a wide variety of roasts drawn from farmers on every continent. From …

You love technology, you’re ready for a shift in your career. What if you found out you could be ready for a high salary job as a computer programmer in only six months? At Code Academy we immerse you in the world of programming. Our six month curriculum is scheduled around the hottest technologies and …

Research Product: A dating app with an advanced sorting algorithm Competetitors: gamified apps and pay to play services Market: over-saturated with people demanding ways to meet people, but without the fuss of time-wasting UX Voice of Customer: “I just can’t waste anymore time going on dating apps and being disappointed with what’s out there” “Why …

Stage of Awareness: Here we’re approaching a problem aware consumer. A reader who knows they want to travel, but needs a way to do so sustainably and safely, and we’re providing them with a solution. We are also providing reasons we are more personable and a warmer customer experience than our competitors.   Research: Product: …

Level of awareness: In this case the ad is pitched toward a target who is at least problem aware, that is, certain that they want to try to learn a new language. Once the reader is solution aware the focus then becomes on the brand benefits which make it uniquely engaging over the competitors.   …

Here we are approaching from almost total non-awareness. The ideal reader doesn’t know that they have a problem to begin with. We are trying to evoke a desire in the client to fill a need they were most likely not consciously thinking of.   Research: Product: an SaaS for server monitoring Competitors: other server analytical …